Breach Database / LuLu

Yes — LuLu was breached.

What happened

In July 2024, the Emirati-based LuLu retail store suffered a data breach. The impacted data included 190k email addresses and associated phone numbers which were subsequently shared on a popular hacking forum. The following month, the threat of leaking the full database was carried out and a backup from October 2022 with a further 2.6M unique email addresses appeared. This data also included names, physical addresses, orders and PBKDF2 password hashes.

What data was exposed

What to do right now

  1. Change your password for this service now. And change it anywhere you reused the same password — attackers try leaked passwords on other sites within hours ("credential stuffing").
  2. Turn on two-factor authentication. Even a leaked password is useless against an account protected by a second factor. Prefer an authenticator app over SMS.
  3. Be alert for smishing and SIM-swap attempts. Treat unexpected texts and "carrier" calls with suspicion; add a PIN/port-freeze with your mobile carrier.
  4. Watch for targeted phishing mail. A leaked home address makes postal and doorstep scams more convincing.
  5. Expect convincing phishing emails. Attackers use breached details to write personalized emails. Be suspicious of any message referencing this service.
  6. Check your other accounts on Have I Been Pwned. Your email address may appear in other breaches you don't know about yet.
  7. Monitor the apps you use going forward. Clearly watches the breach record for the companies behind your apps and alerts you the moment one appears.

Breach data from Have I Been Pwned. Listing here means the service appears in the public breach record — not that your personal data was affected.