Breach Database / Hello Cake
Yes — Hello Cake was breached.
- 22,907 accounts affected
- Breach occurred 2025-07-25 · hellocake.com
- Verified entry in the Have I Been Pwned catalog
What happened
In July 2025, the sexual healthcare product maker Hello Cake suffered a data breach. The data was subsequently posted on a public hacking forum and included 23k unique email addresses along with names, phone numbers, physical addresses, dates of birth and purchases.
What data was exposed
- Dates of birth
- Email addresses
- Names
- Phone numbers
- Physical addresses
- Purchases
What to do right now
- Be alert for smishing and SIM-swap attempts. Treat unexpected texts and "carrier" calls with suspicion; add a PIN/port-freeze with your mobile carrier.
- Watch for targeted phishing mail. A leaked home address makes postal and doorstep scams more convincing.
- Expect convincing phishing emails. Attackers use breached details to write personalized emails. Be suspicious of any message referencing this service.
- Check your other accounts on Have I Been Pwned. Your email address may appear in other breaches you don't know about yet.
- Monitor the apps you use going forward. Clearly watches the breach record for the companies behind your apps and alerts you the moment one appears.
Breach data from Have I Been Pwned. Listing here means the service appears in the public breach record — not that your personal data was affected.